The new life of the fruit of the wild mother: Sociability as a heritage value of wine
DOI:
https://doi.org/10.35588/5cntet68Keywords:
drunkenness, hedonism, collective memory, sociabilityAbstract
This article first presents a reflection on a contradictory fact regarding the current social value of wine. Qualitative improvements in wine production and distribution processes are not leading to an increase in consumption, but rather a sustained decline. Secondly, based on the reality of a new hedonistic consumption, we argue for the need for wine to emerge as a cultural artifact that clearly enables sociability and collective memory, based on what is called here “the magic of 14°” and the communal effectiveness of what can be called “the point” or “the tone” in consumption. It is suggested that only by emphasizing on these heritage values of wine can its decline be avoided.
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2025-03-20Published
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