Métodos modernos de gestão do ecoturismo: A experiência de Cazaquistão e outros países
DOI:
https://doi.org/10.35588/rivar.v11i33.6453Palavras-chave:
gestão do turismo ecológico, área do turismo, desenvolvimento, recursos ecológicos, empresas turísticasResumo
O ecoturismo no Cazaquistão tem um enorme potencial, mas continua subdesenvolvido. Esta pesquisa tem como objetivo estudar o uso de técnicas modernas de gestão para promover e desenvolver o ecoturismo no Cazaquistão. Os métodos utilizados incluem uma revisão da literatura de pesquisas sobre gestão do ecoturismo, uma análise comparativa da indústria do ecoturismo do Cazaquistão em relação a outros países, e uma análise SWOT do ecoturismo do Cazaquistão. As principais conclusões mostram que o Cazaquistão possui recursos naturais abundantes para o ecoturismo, mas carece de infraestruturas, apoio governamental e políticas eficazes. As recomendações incluem a designação de zonas de desenvolvimento do ecoturismo, a simplificação das políticas de vistos, a construção de redes de transporte e o lançamento de campanhas de marketing. Um modelo de gestão proposto incorpora parcerias público-privadas, práticas sustentáveis, participação comunitária e sistemas de supervisão. Mais investigação sobre regiões e grupos-alvo específicos contribuiria ainda mais para o desenvolvimento desta indústria promissora.
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