Viticulture and Sustainability: Perceptions about Socio-environmental Changes on Wine Production in Baja California
DOI:
https://doi.org/10.35588/kjwapy03Keywords:
Viticulture, sustainability, value, quality, socio-environmental changeAbstract
The agri-food and wine sector face significant challenges due to socio-environmental changes and the need for a sustainable transition. In this scenario, this work is based on three central ideas: firstly, the climate crisis is accelerating change and innovation; secondly, environmental and social changes are intertwined and must be analyzed together; and thirdly, these global changes trigger specific responses in each particular context. This article uses the theory from the anthropology of sustainability and the experiences of wine producers in Baja, California, Mexico, to explore current changes in the wine sector and its relationship with sustainable transition. The analysis shows (i) the relevance of the socio-anthropological approach to sustainability, which proposes focusing on understanding present changes due to the unpredictability of the future. (ii) It also highlights the specific concerns, limits, and challenges of the context studied, and (iii) the need to analyze transparency and diversification processes in future research as critical aspects for sustainable transition.
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