Métodos modernos de gestión del ecoturismo: La experiencia de Kazajistán y otros países
DOI:
https://doi.org/10.35588/rivar.v11i33.6453Palabras clave:
gestión del turismo ecológico, ámbito del turismo, desarrollo, recursos ecológicos, empresas turísticasResumen
El ecoturismo en Kazajistán tiene un enorme potencial, pero sigue estando subdesarrollado. Esta investigación pretende estudiar el uso de técnicas modernas de gestión para promover y desarrollar el ecoturismo en Kazajistán. Los métodos utilizados incluyen una revisión bibliográfica de la investigación sobre la gestión del ecoturismo, un análisis comparativo de la industria ecoturística de Kazajistán frente a otros países y un análisis DAFO del ecoturismo de Kazajistán. Las principales conclusiones muestran que Kazajstán cuenta con abundantes recursos naturales para el ecoturismo, pero carece de infraestructuras, apoyo gubernamental y políticas eficaces. Las recomendaciones incluyen la designación de zonas de desarrollo ecoturístico, la simplificación de las políticas de visados, la construcción de redes de transporte y el lanzamiento de campañas de marketing. Un modelo de gestión propuesto incorpora asociaciones público-privadas, prácticas sostenibles, participación de la comunidad y sistemas de supervisión. Una mayor investigación sobre regiones y grupos destinatarios específicos contribuiría aún más al desarrollo de esta prometedora industria.
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