Efectos del comercio justo en las organizaciones híbridas certificadas en Brasil

Autores/as

DOI:

https://doi.org/10.35588/294qbf90

Palabras clave:

comercio justo, organizaciones híbridas, certificación, sostenibilidad

Resumen

El propósito de este estudio es analizar cómo los productores asociados a las organizaciones certificadas en comercio justo de Brasil perciben los efectos generados por la certificación en la operación híbrida de los emprendimientos. Se utilizó un enfoque cuantitativo de carácter exploratorio-descriptivo para analizar los datos recopilados mediante una encuesta diseñada y dirigida a los productores, cooperadores y asociados de diferentes organizaciones. Los principales resultados señalan que el comercio justo ha actuado en las organizaciones híbridas como mediador de sus diferentes dimensiones, con resultados significativos, permitiendo el desarrollo de sus lógicas económicas, sociales y ambientales. Este estudio avanza al proponer un instrumento metodológico fundamental para comprender las diversas vertientes en las que las asociaciones y cooperativas operan, mediadas por la necesidad de desarrollar simultáneamente sus proyectos híbridos.

Descargas

Los datos de descarga aún no están disponibles.

Referencias

Araújo, L.G.D. (2017). Lógicas institucionais e respostas estratégicas em organizações híbridas: O caso das empresas juniores. Dissertação de mestrado. Universidade Federal do Paraná.

Audebrand, L.K. (2017). Expanding the scope of paradox scholarship on social enterprise: The case for (re)introducing worker cooperatives. M@n@gement, 20(4), 368. https://doi.org/10.3917/mana.204.0368

Battilana, J. e Lee, M. (2014). Advancing research on hybrid organizing — Insights from the study of social enterprises. Academy of Management Annals, 8(1), 397-441. https://doi.org/10.1080/19416520.2014.893615

Bauwens, T., Huybrechts, B. e Dufays, F. (2020). Understanding the diverse scaling strategies of social enterprises as hybrid organizations: The case of renewable energy cooperatives. Organization e Environment, 33(2), 195-219. https://doi.org/10.1177/1086026619837126

Bossle, M.B., Neutzling, D.M., Wegner, D. e Bitencourt, C.C. (2017). Fair trade in Brazil: Current status, constraints and opportunities. Organizações e Sociedade, 24(83), 655-673. https://doi.org/10.1590/1984-9240836

Cezar, L.C. e Rosa, A.R. (2022). A manifestação do comércio justo em organizações sociais híbridas e suas consequências na formação da força de trabalho em cooperativas. Revista Eletrônica de Ciência Administrativa, 21(2), 345-372. https://doi.org/10.21529/RECADM.2022013

____. (2020). The contribution of the Fairtrade Network to critical performativity in coffee producer cooperatives. Organizações Rurais e Agroindustriais, 22(2). https://doi.org/10.48142/2220201581

Cotera, A. e Ortiz, H. (2009). Comércio justo. Em A.D. Cattani, J.L. Laville, L.I. Gaiger, e P. Hespanha (Eds.), Dicionário internacional da outra economia (p. 344). Almedina.

Da Re, R., Pedini, S., Santucci, F.M. e Torquati, B.M. (2020). Reputation and trust within the Fair Trade movement in Brazil. Journal of Developing Societies. https://doi.org/10.1177/0169796X20970345

Doherty, B., Smith, A. e Parker, S. (2015). Fair Trade market creation and marketing in the Global South. Geoforum, 67, 158-171. https://doi.org/10.1016/j.geoforum.2015.04.015

Ebrahim, A., Battilana, J. e Mair, J. (2014). The governance of social enterprises: Mission drift and accountability challenges in hybrid organizations. Research in Organizational Behavior, 34, 81-100. https://doi.org/10.1016/j.riob.2014.09.001

Fairtrade (2019). Fairtrade International (FLO): About Fairtrade International. Fairtrade International. https://www.fairtrade.net/en/about/about-fairtrade-international.html

____. (2023). Monitoring the Scope and Benefits of Fairtrade: Overview - Monitoring Report, 14th Edition. Fairtrade International. https://www.fairtrade.net/library/monitoring-the-scope-and-benefits-of-fairtrade-14th-edition.

Flocert (2024). Busca de clientes Fairtrade. Flocert Assuring Fairness. https://www.flocert.net/pt/busca-de-clientes-fairtrade/

Fonseca, J.J.S. (2002). Metodologia da pesquisa científica. UEC.

Ghali, Z.Z. (2023). Determinants of ethically minded consumer behavior in relation to climate change: A cognitive hierarchal model perspective. Environment, Development and Sustainability, 27, 6225-6253. https://doi.org/10.1007/s10668-023-04128-6

____. (2021). Motives of ethical consumption: a study of ethical products’ consumption in Tunisia. Environment, Development and Sustainability, 23, 12883-12903. https://doi.org/10.1007/s10668-020-01191-1

Gil, A.C. (2007). Como elaborar projetos de pesquisa. 4.a ed. Atlas.

Gohary, A., Madani, F., Chan, E.Y. e Tavallaei, S. (2023). Political ideology and fair-trade consumption: A social dominance orientation perspective. Journal of Business Research, 156, 113535. https://doi.org/10.1016/j.jbusres.2022.113535

Guevara-Rosero, G.C. Monge, K., Yánez, H., Guachamín, M. e Flor, J. (2024). The impact of fair-trade certifications in social and solidarity economy organizations in Ecuador. Regional Science Policy e Practice, 16(9) 100055. https://doi.org/10.1016/j.rspp.2024.100055

Hair, J., Babin, B., Money, A. e Samouel, P. (2005). Fundamentos de métodos de pesquisa em administração. Bookman Companhia.

Heras-Saizarbitoria, I. (2014). The ties that bind? Exploring the basic principles of worker-owned organizations in practice. Organization, 21(5), 645-665. https://doi.org/10.1177/1350508414537623

Hoffman, A.J., Badiane, K.K., e Haigh, N. (2012). Hybrid organizations as agents of positive social change: Bridging the for-profit e non-profit divide. Em K. Golden-biddle e J.E. Dutton (Eds.), Using a Positive Lens to Explore Social Change and Organizations: Building a Theoretical and Research Foundation (pp. 131-153). Routledge.

Mili, S. e Ferro-Soto, C. (2023). Precursors and outcomes of satisfaction of fair-trade coffee consumers. European Journal of Management and Business Economics, 33(2), 195-211. https://doi.org/10.1108/EJMBE-03-2022-0079

Pereira, A.C.D. e Cezar, L.C. (2023). Importância das organizações sociais híbridas certificadas pelo fairtrade para alcance dos Objetivos de Desenvolvimento Sustentável. Revista Gestão Organizacional, 16(3), 78-97. https://doi.org/10.22277/rgo.v16i3.7393

Raynolds, L.T. (2020). Gender equity, labor rights, and women’s empowerment: Lessons from Fairtrade certification in Ecuador flower plantations. Agriculture and Human Values, 38, 657-675. https://doi.org/10.1007/s10460-020-10171-0

Ruben, R. (2008). The Impact of Fair Trade. Wageningen Academic Publishers.

Sampaio, N.A.S., Assumpção, A.R.P. e Fonseca, B.B. (2018). Estatística descritiva. Poisson. https://doi.org/10.5935/978-85-93729-90-4.2018B001

Schumm, C.Z. e Niehm, L.S. (2024). Supplier selection at the base of the chain: Navigating competing institutional logics for shared mutual value. International Journal of Operations e Production Management, 44(10), 1733-1755. https://doi.org/10.1108/IJOPM-09-2022-0550

Stenn, D.T. (2013). Comercio justo and Justice. Review of Radical Political Economics, 45(4), 489-500. https://doi.org/10.1177/0486613412475189

Teixeira, M., e Roglio, K. (2015). The influences of institutional logics dynamics on organizational history: The case of Veiling Holambra Cooperative. Brazilian Business Review, 12(1), 1-35. https://doi.org/10.15728/bbr.2015.12.1.1

Valentinov, V. e Fritzsch, J. (2007). Are cooperatives hybrid organizations? An alternative viewpoint. Journal of Rural Cooperation, 35(2), 141-155. https://doi.org/10.22004/ag.econ.58688

Wiranthi, P.E., Toonen, H. e Oosterveer, P. (2024). Understanding group capabilities for small-scale tuna fishery certification in Indonesia. Maritime Studies, 23(42). https://doi.org/10.1007/s40152-024-00383-z

World Fair Trade Organization (WFTO) (2020). 10 Principles of Fair Trade. World Fair Trade Organization. https://wfto.com/who-we-are

Wood Jr., T. (2010). Organizações híbridas. Revista de Administração de Empresas, 50(2), 241-247. https://doi.org/10.1590/s0034-75902010000200008

Zeller, M. e Schiesari, C. (2020). The unequal allocation of PRONAF resources: which factors determine the intensity of the program across Brazil? Revista de Economia e Sociologia Rural, 58(3), e207126. https://doi.org/10.1590/1806-9479.2020.207126

Enviado

2023-12-02

Publicado

2026-07-26

Número

Sección

Artículos