Strengthening Alumni Relationships: The case of the University of Santiago of Chile

Abstract

This article examines the management model implemented by the Unidad de Vínculos con Egresados/ as, Empleadores y Sectores Productivos of the University of Santiago of Chile in its first five years. Initial objectives, strategies, and lines of work are evaluated, as well as the results obtained and the areas for improvement identified to understand how its role in the relationship with graduates and employers has been strengthened, improving the forms of relationship through the institutionalisation. The methodology includes a theoretical analysis, a review of the Unit’s work, and an evaluation of the management model implemented. Among the main achievements are the effective relationship with students and recent graduates, through early loyalty, as well as with graduates with professional careers, through secondary loyalty, and the strengthening of ties with employers. In addition, the good practices and the leadership of the Unit in instances of VCM at national and international levels are highlighted. The Unit’s projections are focused on consolidating its strategic lines and expanding its impact, strengthening and diversifying the forms of relationships with graduates, and favouring their professional development and connection with the University.