Methodology for the management of legal projects of a franchise marketing advisory company

Abstract

Project management is a discipline characterized by adapting to the particular challenges of organizations, which has encouraged areas related to the legal sector to implement the Project Management Institute standard for managing their projects. The franchise marketing company, located in Venezuela, the object of this investigation, has a multidisciplinary team widely trained in the development of franchise projects and other associative schemes. However, the company's Legal Department is made up of legal professionals who usually lack knowledge in project management, which, together with the absence of organizational guidelines for the development of legal projects, justifies the objective of developing a methodology for the improvement of project management in the Legal Department of the company. This work was aligned to an applied investigation with a non-experimental field design in which the techniques of bibliographic review, direct observation and the application of a questionnaire were used to collect the necessary information in order to analyze the current situation of the projects in the Legal Department of the company; and that after being analyzed, served as support to design a methodology for the management of legal projects of said company whose purpose is to enhance the quality of the deliverables of the Legal Department through the optimization of work processes.