La Comunicación Organizacional Es Algo Más Que Una Moda

Abstract

According to her, Organisational Communication came into age and started being taken seriously after 1980's Japanese Economic Boom. That boost was the result of the achievements of the then revolutionary ouchi's Z theory. Reality itself – she says- made Z theory unavoidable and irresistible and a matter of fact in most corporate cultures. Failure swept away corporations that ignored ouchi's advice, mostly in the U.S. America overcame those dreadful 70's and 80's crisis effects only a decade ago, by adopting organisational Communication Paradigma. This new science is the order of the day in every industrialized economy, specially in south east Asia "tigers". Even though Chile's Corporate Elite is still reluciant to this supossedly "new" ideas, because they don't rely - apparently - on mathematical or emirical basis. Notwithstanding this, Mrs. Aravena insists in the need of embracing the new paradigma, leaving behind obsolete conceptions "we do need to embark ourselves in the adventure of modern mangement", she insists. Only putting Organisational Communication at the middle of managerial strategic design we'll be able to survive into an increasingly competitive corporate scenario.