Patrocinio Y Esponsoring En El Deporte. La Comunicación Por El Acontecimiento.

Abstract

Sport sponsorship has became an increasingly growing trend. Numberless are the brands and corporations that rely on sport marketing for their sales and revenues strategies, even though they could or could be not sport related. 

This review revises and analyses the main concepts related to sports events sponsorships and the main cor- porate players for this play. Corporate world comes to this field looking for higher market visibility through a marketing strategy and corporate communication improvement. It's my special interest to contribute to this issue's current discussion and to the gathering of the available related information for this fast emerging subject in communication teaching, that hasn't been academically appreciated paradoxically.