Approach to the Concept of Enodiplomacy and Perception Study on its Management and Impact on the Image of the Territory of Alicante
DOI:
https://doi.org/10.35588/rivar.v10i30.5908Keywords:
enodimoplacy, gastronomy, culinary diplomacy, public diplomacy, country brand, wine communicationAbstract
From the question: To what extent has the Valencian community taken advantage of Alicante wine to promote its international image, its prestige, its exports and its tourist proposal? a study of the concept of enodiplomacy is developed from the opinion of Alicante producers, the PDO wines of Alicante, teachers and researchers of the degree in Gastronomy of the University of Alicante, expert disseminators and the analysis of various campaigns on Alicante wines. There are differences between the perceptions of these actors in terms of efforts to promote Alicante wine, defense of the territory and its sustainable development. In the same way that figures are identified that could be considered ambassadors of wine in general, and of the terreta in particular. The need to order in concept such as enodiplomacy from different angles is inferred: gastronomy, tourism, rurality, product and country brand.
Downloads
References
Aguilera, I.M. y Vera Gajardo, S. (2021). “Transición política y gastrodiplomacia en Chile. Reconciliarse en la mesa”. Revista Austral de Ciencias Sociales 41: 29-47. DOI https://doi.org/10.4206/rev.austral.cienc.soc.2021.n41-02
Andreu Guerrero, R. y Verdú Albert, L. (2012). “Turismo enológico en Alicante: la ruta del vino en el municipio de Pinoso”. Cuadernos de Turismo 30: 35-61.
Badillo, A. (2014). Las políticas públicas de acción cultural exterior de España. Madird, Estrategia Exterior Española 19/14, Real Instituto Elcano. https://www.realinstitutoelcano.org/wp-content/uploads/2021/11/eee19-badillo-politicas-publicas-accion-cultural-exterior-espana.pdf (consultado 31/08/2023).
Chapple-Sokol, S. (2013). “Culinary Diplomacy: Breaking Bread to Win Hearts and Minds”. The Hague Journal of Diplomacy 8(2): 161-183. DOI https://doi.org/10.1163/1871191X-12341244
De Jesús-Contreras, D.; Thomé-Ortiz, H. y Medina, F.X. (2020). “Enoturismo y promoción del territorio. Análisis comparativo entre el nuevo y el viejo mundo del vino”. PASOS Revista de Turismo y Patrimonio Cultural 18(3): 457-471. DOI https://doi.org/10.25145/j.pasos.2020.18.032
Duhart, F. y Corona, S. (Eds.). (2010). Vinos de América y de Europa. Catorce miradas desde las ciencias del hombre. París, Le Manuscrit.
González Prats, P. (1995). El fondillón. Un real vino. Valencia, Aguaclara.
Lacoste, P. y Negrín de la Peña, J.A. (2022). “El concepto de Enodiplomacia y su aplicación en los Estudios Internacionales”. Estudios Internacionales 54(202): 107-125. DOI https://doi.org/10.5354/0719-3769.2022.66806
Leri, I. y Theodoridis, P. (2019). “The Effects of the Winery Visitor Experience on Emotions, Satisfaction and on Post-Visit Behaviour Intentions”. Tourism Review of AIEST International Association of Scientific Experts in Tourism 74(3): 480-502. DOI https://doi.org/10.1108/TR-07-2018-0092
Low, K. (2021). “Gastropolitical Encourters and the Political Life of Sensation”. The Sociological Review 69(1): 190-205. DOI https://doi.org/10.1177/0038026120918208
Lozano, A. y González, M. (2018). “Diplomacia y teorías de Relaciones Internacionales”. En Velázquez, R. González, S. y García, D. (Coords.). Teoría y práctica de la diplomacia en México: aspectos básicos. Monterrey, Universidad Autónoma de Nuevo León: 51-64.
Matta, R. (2019). “Gastro-diplomatie: un soft power (pas si soft)”. Essachess: Journal for Communication Studies 12: 99-120.
Mayer-Heft, G. y Samuel-Azran, T. (2022). Food for Thought: An Empirical Analysis of the Efficacy of Gastrodiplomacy. Champaign, University of Illinois Research Park.
Muñoz A. y Domenech, V. (2012). Comunitat Valenciana 2030. Síntesis de la Estrategia Territorial. Valencia, Generalitat Valenciana. https://www.upv.es/contenidos/CAMUNISO/info/U0672564.pdf (consultado 31/08/2023).
Nirwandy, N. y Azran, A.A. (2014). “Conceptualizing Public Diplomacy Social Convention Culinary: Engaging Gastro Diplomacy Warfare for Economic Branding”. Procedia Social and Behavioral Sciences 130: 325-332. DOI https://doi.org/10.1016/j.sbspro.2014.04.038
Noya, J. (2007). Diplomacia pública para siglo XXI. Barcelona, Ariel.
Nye, J.S. (2008). “Public Diplomacy and Soft Power”. The ANNALS of the American Academy of Political and Social Science 616(1): 94-109. DOI https://doi.org/10.1177/0002716207311699
Pelegrín J.; González-Menorca C. y Meraz L. (2019). “The Influence of the Emotions Produced by the Wine Offer, Winery Visits, and Wine News on Wine Purchase Intent in Tourists”. Spanish Journal of Agricultural Research 17(1): e0104. DOI https://doi.org/10.5424/sjar/2019171-13524
Puig, E. (2015). La cultura del vino. Barcelona, UOC.
Ramoneda, E. (2016). “Internacionalización y diplomacia gastronómica en Tailandia”. Revista Asia América Latina 1(1): 67-86.
Rockower, P. (2014). “The State of Gastrodiplomacy”. Public Diplomacy Magazine 11: 13-17.
____. (2012). “Recipes for Gastrodiplomacy”. Place Branding and Public Diplomacy 8(3): 235-246. DOI https://doi.org/10.1057/pb.2012.17
____. (2011). “Projecting Taiwan: Taiwan’s Public Diplomacy Outreach”. Issues and Studies 47(1): 107-152.
Romero, E.M.; de los Reyes, E. y Zamarreño, G. (2017). “¿El origen lo es todo? ayer y hpy de las denominaciones y marcas colectivas de garantía en el sector vinícola en España”. Cuadernos de Ciencias Económicas y Empresariales 42: 1-104.
Saavedra Torres, J.L. (2019). “El poder blando de la marca-país: del marketing a la diplomacia pública”. Redmarka. Revista de Marketing Aplicado 1(8): 133-148. DOI https://doi.org/10.17979/redma.2012.01.08.4738
Xuclà, J. (2021). “La diplomacia comercial como factor de legitimación del servicio exterior español (2002-2004)”. ADResearch ESIC International Journal of Communication Research 27(27): e192. DOI https://doi.org/10.7263/adresic-27-192
Yuqing, Z. y Hoffer, L. (2022) “Wine Tourism Experience Effects on Co-creation, Perceived Value and Consumer Behavior”. Ciência e Técnica Vitivícola 37(2): 159-177. DOI https://doi.org/10.1051/ctv/20223702159
Wright, T.O. (2019). “Public Diplomacy”. En Farazmand, A. (Ed.). Global Encyclopedia of Public Administration, Public Policy, and Governance. Cham, Springer. DOI https://doi.org/10.1007/978-3-319-31816-5_3872-1
