Gestión De Radios Universitarias: Definiendo La Estrategia
Keywords:
University Radios, Strategy, Weaknesses, StrengthsAbstract
A key concerní of XXI century universities is to create lins with their environment, so their re- cognize their communication medias as fundamental strategic instruments to strengthen those links. They want to strengthen their position into society, so they have adoptes commercial strategies in order to make their audiences grow.
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References
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