Images of hypermodern culture: its main communicational and political transformations

Abstract

The advent of the Taylorist productive development rooted and made possible the political economy on a world scale. These are technological processes that, for their progressive development, required a strategy based on communication. From the birth of the strategic communication model and the subsequent insertion into society, three phases are recognized: the beginning of industrial development, the postmodern consolidation and the consummation. Between the last two mutations images of hypermodern culture converge and appear: representations that show a decline in creativity, a new order of discipline, the appearance of a new ego and finally, the production of an image without content as these main effects.